Your website may be the primary reason consumers decide to purchase a product or service from you.
But why is your website so vital to your business? First, your online presence is critical because shopping habits have changed and 81% of shoppers conduct online research before buying.
Do you have a website or online presence? If not, you're missing out and losing sales. All the potential customers who start searching online won't find or consider your products or services.
Does your company show up in the search engine result pages (SERPs)? Are you on the first page? 75% of users never scroll past the first page of search results.
Is your website more than three years old? If so, potential customers will most likely dismiss your website, business, and products or services because they'll perceive your company as less - less credible, less professional, less established, low quality - less. They'll leave your website upon arrival.
Does your website make users work or think too hard? For example, click-through detailed menus or read lengthy blocks of text? If the answer is yes, potential customers may lose interest or get frustrated quickly, leave your website, and no longer consider your products or services.
But that's not the end of it—
the problem's worse than that!
Consumers judge a website by its design first and content second.
Judge Credibility on Design
Unlikely to Return if Bad Experience
75% of users admit to making judgments about a company's credibility based on their website's design. Don't judge a book by its cover doesn't apply in the online world; instead, websites are subject to severe snap judgments because visitors can click on the next available option in the search results.
88% of online consumers are less likely to return to a site after a bad user experience. Consumers expect a good experience. The design of your website is part of the user experience and a reflection of your brand. If your website isn't easy to use or navigate, they will quickly abandon it. If your website takes too long to load, visitors won't wait. They will move on to your competition.
All it takes is seconds (or milliseconds) to judge.
Worst of all, within seconds (or milliseconds), prospects will decide if your website meets expectations or if they're moving on to your competitors.
It doesn't matter how good your products and services are; if the website doesn't capture the consumers' attention immediately, those prospective clients are gone.
Your website design needs to capture visitors' attention, and your content needs to be relevant to keep them there.
What do small businesses need to do?
It's not easy for many small businesses to get online economically or without spending an enormous amount of time doing everything right. You want to create good bones for future endeavors such as digital marketing or business expansion.
Doing everything right entails:
Establish an online presence. Your online presence includes your website and local listings. These resources need to be SEO (Search Engine Optimization) friendly at a minimum.
Design a beautiful website interface that functions and is user-friendly. Almost anyone can create a beautiful website with today's no-code technology and dynamic content platforms. However, making it functional and user-friendly is much, much more challenging. In addition, that website needs to function and be user-friendly on any mobile, tablet, or desktop device!
Create a high-performing website. In 2021, Google updated its algorithm to increase the importance of website performance because speed has such an impact on user experience. That beautifully designed website needs to load in under two seconds to keep visitors around long enough to view it.
Write great content that answers your users' questions, guides them through the site, and tells them what action you want your visitors to take. Many small business websites miss a critical call-to-action or the necessary information to make that conversion occur.
Maintain your online presence.You never can consider your website complete. It constantly needs to be updated with new content. The design needs to change with the times. The technology needs to be kept current to stay operational and safe for visitors to use.
I can help!
Like you, I'm a small business owner working to maximize my limited resources and get noticed on the internet. My passion is working with my clients to create a website and online presence that gets their business, products, and services noticed on the web. My goal is to continue working with your business as your technology partner to protect your website assets/investment.
How do I know you'll get phenomenal results with a business website I created? Take a look at these testimonials from small business owners just like you who used my services to design and build their websites.
I can relax knowing my website and my best interests are in the best hands
Helen Koronka is on top of what's happening on the internet and included the SEO set up and marketing aspects of my website right from the start. Helen drives the project even after it is complete by being aware of technology changes and reaches out before something goes awry. Because of this, I can relax knowing my website and my best interests are in the best hands.
With a Small Business Website by WP Custom Websites, You'll Get:
A technology partner to provide technical advice and support your business and online assets for as long as you need.
A website that is:
SEO-friendly at a minimum
Conversion-focused to turn website visitors into customers
Well-designed, following proven marketing strategies, making a great first impression
Easy to use with great content
Fast and high-performing
Access (if desired) to a digital marketing expert to expand your marketing reach beyond the website.
Book a free website consultation now!
Act now and find out how your current website stacks up and identify improvement opportunities.