February 7

Why You Need a Website Care Plan

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Congratulations! You’ve just implemented a brand-new, shiny website for the world to see. Now that it’s complete, it’s time to focus elsewhere and forget about it, right? Unfortunately, the answer is no, not if you want to protect your investment and make sure the hub of your online presence is attracting potential customers instead of repelling them.

But why? What’s happening that I need a Website Care Plan (a.k.a. Website Maintenance Plan) immediately after publishing a new website?

Online Technology Changes Rapidly

At WP Custom Websites, we focus on WordPress. WordPress releases a major update on average every 120 days. Minor releases come out as needed to fix bugs and security threats.

In addition, the server your website is located on (your hosting account) runs different software programs that are constantly changing too. How this software runs will impact how your website runs. WordPress requires a programming language called PHP to run. New versions of PHP are released annually and are supported for up to 3 years. These interdependencies create a constant cycle of change.

Websites are Constantly Under Attack

Almost 40% of the internet is powered by WordPress. That’s millions of websites with 500+ WordPress websites being installed every day. Those are staggering, impressive numbers making WordPress the most popular Content Management System (CMS) and most popular tool overall for building websites on the internet today. 

That popularity has a dark side – it attracts the attention of hackers because of the vast number of websites available to potentially exploit. When a loophole is found, it is published to the world for anyone up to no good to exploit.

Your Business is Constantly Changing

The world we live in is constantly changing. In light of current events, businesses are rapidly changing to offer additional or different products and services. As your business changes, your website needs to change. Remember, your website is the hub of your online presence and what many customers see there will determine if they follow through and pick up the phone, send an email or purchase a product or service online.

In addition, online marketing starts with your website. The philosophy build it and they will come does not work in the online world. You build it to get noticed and establish an online presence but you need to keep changing, adding and fine-tuning your website to keep growing the attraction and get more and more potential clients to visit your website.

How Does a Website Care Plan Help My Business?

Security: If your clients trust your website, they’ll trust you.

Keeping your website up-to-date protects your customers, your business and your reputation from cyber threats. Websites are targeted 24/7 by attackers & spammers trying to find vulnerabilities to exploit. Exploitation can result in a hacker taking over your website, stealing sensitive data, spreading viruses, spamming your contact lists and much more.

Cost Savings: If clients can find your business on the web, you will acquire more business and increase revenue.

Keeping your website running smoothly will give you peace of mind and save you money in the long run. New, up-to-date and relevant content along with a top-performing website tells your potential clients your business is open and running strong. Besides impressing clients, it boosts your corporate image, positively impacts your search engine rankings and drives more business to your website. 

Failure to add new content and/or upgrade the website will result in your website peaking shortly after publication and falling in the search rankings as technology and content stagnate with time.

User Experience: If a client can use your website, they will stay on your website resulting in increased business and revenue.

The time a potential client spends on your website depends upon their experience when they get there. If they have difficulty navigating the site, have to wait for the site to load, are unable to complete a task or find the information they want, they will move on to the next company listed in their search results. In addition, the website has to perform and be usable no matter if a mobile device, tablet, laptop or desktop computer is being used.

When Does a WordPress Website Care Plan Start?

The plan for maintaining your WordPress website should begin before your website is even built. Website maintenance, performance and security should be considered in determining your website’s infrastructure. Choosing the right combination of technology to implement your website will extend the technology lifespan of your website.

What are the Critical Steps in Establishing and Implementing a Website Care Plan?

  1. Choose a quality hosting provider (Coming soon: Read about WP Custom Website’s hosting recommendations)
  2. Choose your WordPress theme and supporting plugins with care. (Coming soon: Read about WP Custom Website’s WordPress ecosystem choices…anyone can write a plugin, or theme. Are they bloated (full of extra code and functions that may cause a performance hit on your website)? Are they being supported by the developer with periodic improvements as internet technology changes? Are they free or premium (paid versions indicate a higher level of support and commitment)? How many installations of the plugin are there (popularity is a good)? Are issues addressed in a timely manner? Do they slow down your site’s performance? Do the plugins work together or on the selected hosting platform? 
  3. Document how your website will be maintained (Coming soon: Read about WP Custom Website’s website care plans/packages – table of what’s included)
  4. Execute the plan at regular intervals (e.g. monthly) – including additional custom work and/or hands-on manual testing
  5. Measure, monitor and report on the website 

What Makes WP Custom Website’s Website Care Plans Unique?

With today’s technology and tools, anyone who spends enough time with WordPress can create a beautiful looking website. Anyone can set up automatic monitors and send a monthly report without touching or looking at your website.

At WP Custom Websites, we consider ourselves your business partner. We act as a doctor, we care about how your website was built and its overall health and longevity. We are invested in creating and maintaining the best website for our clients. We’re someone to call when something goes wrong or you need help adding or modifying your website content. 

Our Website Care Plans offer different levels of service and different packages are recommended based on your business needs. Our partnering services include features such as custom work where small changes or additional content are also added every month to keep your website relevant and up-to-date as well as manual, hands-on testing on multiple devices to make sure the website is providing the expected user experience.

All Website Care Plans offer discounted a la carte pricing for services outside of the Website Care Plan. 

(Coming soon – read more about the WP Custom Website’s Website Care Plans)

Every client whose website is designed and built by WP Custom Website’s automatically receives a Website Care Plan. For those who wish to come on-board and receive the care and attention your online website deserves, check out our Onboarding Evaluation Package (also coming soon).


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